by KiKi L'Italien | Apr 19, 2024 | Association Consulting, Association Marketing, Association Strategy, Blog
AI Association Marketing Strategies (or, “Oh, the perils of an association marketer in the AI Age!”) In a world that applauds the straight path, the zig-zag is underrated. It’s not a simple route. That would be boring. It’s an adventure in understanding and...
by Mike Thomas | Mar 9, 2022 | Association Strategy, Business Development, Membership Development
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition? Will we...
by Jackie Bessette | Mar 2, 2022 | Association Strategy, Business Development
When folks hear about outsourcing, a fear immediately arises: how can they do what we do? And when it’s an association, the fear is even more specific: how can they do what we do as an association? Certain checkpoints have to happen when a corporation has a new...
by JP Moery | Dec 28, 2021 | Leadership, Professional Development
Observations from the Field: Reflecting on the year and the preceding decade-plus in the workforce. For a little background as I reflect upon the year and the last decade-plus of being in the workplace, I am coming to you from Oklahoma, my home state, the homestead if...
by JP Moery | Dec 28, 2021 | Podcast
Top business advice and exit strategy for new business owners. Hello and welcome to JP Moery’s Association Hustle Podcast. Founder of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and...
