by KiKi L'Italien | Apr 19, 2024 | Association Consulting, Association Marketing, Association Strategy, Blog
AI Association Marketing Strategies (or, “Oh, the perils of an association marketer in the AI Age!”) In a world that applauds the straight path, the zig-zag is underrated. It’s not a simple route. That would be boring. It’s an adventure in understanding and...
by Elizabeth Johnson | Jun 7, 2023 | Association Membership, Association Revenue, Blog, Member Renewal, Membership Development, Membership Dues
Association memberships provide numerous benefits to individuals and companies alike, offering valuable networking opportunities, industry insights, and professional development resources. However, the issue of whether to discount association membership dues poses...
by Grace Lynch | May 17, 2023 | Association Revenue, Association Strategy, Blog
Non-dues revenue is all your association’s earnings that are not membership dues. Member-based organizations often rely on non-dues revenue to support their operations, fund initiatives, and provide valuable resources and benefits to their members. Non-dues...
by Mike Thomas | Mar 9, 2022 | Association Strategy, Business Development, Membership Development
When I talk to associations about having us sell their memberships, sponsorships, ads, or exhibits, it is almost always met with some form of resistance of having an “outsider” sell their services. Will we be able to communicate their value proposition? Will we...
