by JP Moery | Oct 11, 2021 | Association Sales
Hello there, it’s Ask JP today. The first question is, what’s that shirt? I’m supporting the Indianapolis Motor Speedway, one of my favorite places on the planet. The real question today is what makes a great association salesperson or sales team?...
by JP Moery | Aug 24, 2021 | Association Strategy, Business Practices, Communications, Leadership, Professional Development
Hi, everybody, it’s JP Moery, observations from the field. I want to tell you about a little tactic that we picked up over the last several months. We are starting to adopt and have a phone first mentality – this has been very helpful to our team as a...
by JP Moery | Aug 12, 2021 | Advocacy, Association Strategy, Business Development, Membership Development
Hello everybody, it’s JP Moery, observations from the field for all of you association and business leaders out there. I had an observation I thought was pretty good that I wanted to share. We’ve got all this polarization and tribalization around issues,...
by JP Moery | Aug 1, 2021 | Advocacy, Association Marketing, Association Strategy, Business Development, Communications
Hello, everybody, it’s JP Moery with an observation from the field. Right now, my colleague Joe Bates and I are out in the field doing a lot of membership reviews, and here’s an observation I want you to look at. How are you segmenting your audiences...
by JP Moery | Jul 19, 2021 | Advocacy, Association Strategy, Business Development, Communications, Membership Development
Hello, my friends, it’s JP Moery, observations from the field today. I have been having lots of conversations about organizations and their value proposition. It’s one of the hottest topics out there. People want to know if their value proposition...
