by Elizabeth Johnson | Nov 27, 2020 | Membership Development
Over the years, I have discounted memberships depending upon the association and their flexibility as I sold on their behalf. Typically, the discount is provided as an incentive for a new member who is unfamiliar with the association. In the last year, because of...
by JP Moery | Oct 20, 2020 | Association Sales
I had somebody asked me the other day, “How are you changing association sales in the environment that we’re in right now? Specifically, as we’re entering Q4?” Be a differentiator with a phone first approach. There’s a variety of different...
by JP Moery | Oct 8, 2020 | Association Sales
There’s no doubt that associations have had to adjust, adapt, and pivot this year. This included the need to create new membership and sponsorship programs. Here is a six step plan for selling your new programs: 1. Create a plan. Spell out the sequence of events...
by JP Moery | Oct 6, 2020 | Association Sales
Today’s question came up during one of our recent sales meeting: “How do you launch a new sales project?” The answer applies whether it’s a new membership category or a new sponsorship program. Sometimes, we’re selling things that...
by JP Moery | Apr 29, 2020 | Business Practices
Hi, everyone, it’s JP with your report from the field. We’re very close to ending the month of April and, as a business leader, I’ve never had a more challenging month. However, as we approach the end, I’ve probably never been more...
